Emmanuel Lemoine was born in Libourne and grew up in the middle of the Right Bank vineyards of Bordeaux. As a child he was already helping at his family’s estate, Château Bel-Air La Graviere. During his teenage years he learned vineyard management and winemaking techniques in Saint-Emilion and Pomerol. He then attended business school and spent summers working for various French wine retailers before deciding to focus his career on the marketing and sales of fine wine. In 2000, he earned a master’s degree in international wine trade in Beaune and Dijon, Burgundy. After three years promoting French wines in Southern California for Bercut Vandervoort, he moved to San Francisco to cover Northern California for Vineyard Brands, one of the most prestigious US wine importers. Ten years quickly passed, but due to family reasons he moved back to Bordeaux to cover the Americas for one of the leading negociants of Grands Cru Classés, Ballande & Meneret. Almost two years later, he moved to Aix-en-Provence to join Famille Perrin as Brand Ambassador.